If you are a marketer and want to take your Amazon advertising game to the next level, becoming Amazon Advertising Certified might be just what you need. This comprehensive guide will walk you through all the steps and required certifications to achieve this coveted designation.
Whether you’re new to Amazon marketing or looking for ways to improve your advertising skills, becoming certified will help you stay ahead of the competition and succeed in today’s competitive online landscape. So what are you waiting for? Let’s get started.
What Are Amazon Ads Certifications?
The Amazon Advertising Certification is a professional accreditation that recognizes individuals who have demonstrated proficiency in using Amazon Advertising products and features. The certification programs are designed to provide industry-recognized standards for those who manage advertising campaigns on Amazon.com and other Amazon properties.
To become certified, individuals must pass an exam that tests their knowledge of Amazon Advertising products and best practices. Upon completing the exam, individuals will receive a digital badge that can be shared on social media and included in their online portfolio.
How To Get Certified?
Becoming certified will allow you to use the Amazon Advertising Certification logo on your website and marketing materials. Also, it will give you access to exclusive resources and support from Amazon to grow your business. Here are the steps for certification assessment.
- You will need to register for a new account or sign-up using your own Amazon account on the learning console to earn your certificate.
- Then complete all of the lessons in the course program. It’ll help in attaining proficiency in specific topics.
- Completing the lessons is optional but great if you want to learn the basics and pass on the first attempt. Then, you will be able to take the certification exam.
- Passing the certification exam with an 80% or higher score is essential. This exam tests your knowledge of Amazon advertising policies, procedures, and tools.
If you don’t pass on the first attempt, retaking after 24 hours is the option. To be safe, you can find answers to certification programs now and ensure to get a badge without retaking again and again.
Available Certification By Learning Console
You must first complete an available certification program to become Amazon Advertising certified. The learning console offers six main certification programs:
1. Amazon DSP
With the Amazon DSP certification, you can validate your skills in programmatic advertising through managed-service and self-service options. This certification is ideal for advertisers and marketing professionals who want to optimize campaigns, understand campaign reporting and adhere to ad policy standards on the platform. The course covers Amazon DSP supply, targeting users, optimizing campaigns, and reporting.
2. Amazon DSP Advanced
The advanced certification builds on the knowledge of programmatic advertising and is targeted at digital buying professionals who manage campaigns across various channels. Topics include bid strategies, third-party integrations, bulk sheets, and best practices for optimizing Amazon creative.
3. Amazon Retail For Advertisers
This certification is ideal for those who are responsible for driving performance-based sales and traffic through Amazon’s retail business. Through this program, you will learn about campaign setup and optimization strategies that help maximize ROI while maintaining brand integrity and increasing market share.
4. Sizmek Ad Suite
With the certification assessment, you can evaluate your competence in the multichannel ad server. Then, you’ll be able to customize, measure, and optimize campaigns across various screens. This will ultimately help you improve your advertising efforts and reach your target audience more effectively.
5. Sponsored Ads
Sponsored ads are a powerful tool for advertisers looking to promote their products or services on Amazon. With this certification program, you will gain expertise in creating and optimizing sponsored ad campaigns that help you connect with the right audience at the right time.
6. Twitch Gameplan
Twitch is one of the largest gaming platforms on the web, with an engaged community of gamers who regularly tune in to watch live streams and broadcasts from some of the biggest names in the industry.
The Twitch Gameplan certification is designed for those who want to demonstrate their proficiency in advertising on the live streaming service. It will help to understand better how to use Twitch advertising products and solutions.
These certification programs have their own set of requirements and training materials to help you gain the necessary skills and knowledge for success in digital advertising on the Amazon platform. Additionally, many of these programs offer online courses or webinars that are typically self-guided, allowing you to learn at your own pace.
If you are interested in becoming an Amazon Advertising certified professional, start by researching the available certification programs and choosing which one is best suited to your skill level and interests. You can achieve success as an Amazon Advertising expert and earn an Amazon with hard work and dedication.
1. Who Can Get The Certification?
It is available to anyone interested in becoming an accredited expert in Amazon advertising.
2. What’s The Cost?
It’s free, and you just need to have an Amazon account to take the exam.
3. What Are The Benefits?
Being certified will help you build your credibility in the field and open up a range of exciting career opportunities. It can also help you boost your sales on Amazon by making the most of their powerful advertising tools. So if you’re looking for a way to drive more traffic, increase visibility, and grow your business, getting certified could be the perfect solution.
4. What’s The Time To Complete Assessment?
The assessment consists of a series of questions that must be completed within 120 minutes. You cannot stop the timer once you begin, so you must work quickly and accurately. If you do not complete the assessment within the allotted time, you will receive an automatic failure and must retake it 24 hours later.
5. Does The Badge Expire After Some Time?
Yes, the certification will be valid for 12 months from the date you pass the assessment. After this time, you will need to retake the exam to continue using your accreditation.
6. How Is The Exam Scored?
Your score will be calculated based on how quickly and accurately you answer questions, with higher scores reflecting better performance. You must achieve a score of at least 80% to pass the assessment and receive your accreditation.
If you are committed to succeeding as an Amazon advertiser, becoming certified is an important step that you shouldn’t overlook. You can take your campaigns to new heights with the proper knowledge, skills, and resources and achieve excellent results.